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Design Thinking Toolkits · Internal Platform
SEA Design Team · 2021–2022

Design Thinking Toolkits

Turn scattered design methods into a reusable team practice把分散的设计方法沉淀为可复用的团队实践

Role · Project Lead & Contributor角色 · 项目负责人及贡献者Scope · Method Library & Governance范围 · 方法库与治理机制Audience · Internal Design Team用户 · 内部设计团队
Design thinking stages from discovery to delivery
Project overview

Reduce repeated setup without reducing design thinking to a checklist减少重复准备,但不把设计思考简化成机械清单

Across projects, designers repeatedly asked the same questions: which method fits this stage, how should it be run, and do the materials need to be rebuilt every time? Yiting and I initiated an internal toolkit that made methods easier to find, adapt and share while keeping room for professional judgment.在不同项目中,设计师反复遇到同样的问题:当前阶段适合哪种方法、具体怎么执行、研究材料是否每次都要重新搭建?我与设计师 Yiting 发起内部工具包项目,让方法更容易被发现、调整与共享,同时保留设计师的专业判断空间。

Company公司SEA
Time时间2021–2022
Role角色Project lead and contributor项目负责人及贡献者
Output产出39 templates, workshops and a contribution workflow39 个模板、工作坊与贡献流程
01

Method uncertainty方法选择困难

The team lacked a shared guide for choosing methods at different stages.团队缺少按项目阶段选择方法的共同指南。

02

Repeated setup重复搭建材料

Plans, scripts and reports were repeatedly recreated.计划、脚本与报告在结构相近时仍被反复重做。

03

Fragmented knowledge经验分散

Useful practices lived in personal files and were difficult to improve together.有效经验散落在个人文件中,团队难以共同改进。

Design principle设计原则

A template is a starting point, not a one-size-fits-all answer. Every method must be adjusted to the actual users, context and decision at hand.模板只是起点,不是一套适用于所有情况的答案。每种方法都必须根据真实用户、项目环境与待解决的决策进行调整。

01 · Framework

Organize the library around the decisions designers make围绕设计师要做的决策来组织方法库

The toolkit maps methods to four design stages and six recurring problem types, helping designers move from a project question to an appropriate method.工具包把方法映射到四个设计阶段与六类常见问题,帮助设计师从项目问题出发找到合适的方法。

01

Discover

Understand the business, users and problem landscape.理解业务、用户与问题环境。

02

Define

Frame evidence and align direction.归纳证据并统一方向。

03

Develop

Generate, prototype and evaluate solutions.探索、原型化并评估方案。

04

Deliver

Validate, launch and learn from outcomes.验证、交付并从结果中学习。

Matrix matching design methods to project stages and problem types
Method selection map方法选择地图Business analysis, problem framing, ideation, management, experimentation and evaluation connect to the stages where each method is useful.将业务分析、问题定义、创意、管理、实验与评估对应到最适合使用的项目阶段。
02 · Library architecture

Make every method findable, understandable and ready to adapt让每种方法都可查找、可理解、可调整

The shared Figma library combines a complete catalog with lightweight components and deeper project templates. Designers copy only what they need instead of inheriting a rigid process.共享 Figma 方法库将完整目录、轻量组件与深度项目模板结合起来。设计师按需复制,而不是被迫继承一套僵化流程。

39reusable templates个可复用模板
4design stages个设计阶段
1shared source个统一入口

A layered system for different depths of work按工作深度分层的使用方式

Quick activities can be dragged directly into a project. Comprehensive studies use a project template with a main document and annex, keeping decisions visible while evidence remains accessible.轻量活动可以直接拖入项目;完整研究则使用预置主文档与附件区的项目模板,让关键决策保持醒目,同时保留完整证据。

  • ABrowse by stage or problem按阶段或问题查找
  • BCopy lightweight methods directly直接复制轻量方法
  • CUse full templates for deeper studies深度研究使用完整模板
Complete catalog of toolkit templates
Complete catalog完整目录Each method shows purpose, time, status, facilitation mode and usage signals.每种方法呈现用途、耗时、状态、组织方式与使用记录。
Toolkit library in Figma
Shared components共享组件Find methods and place them into a live project.查找方法并放入实际项目继续调整。
Toolkit arranged in a project file
Project arrangement项目排布Keep selected methods organized around the project.围绕当前项目组织所选方法。
Comprehensive UX project template
Full project template完整项目模板Combine reusable sections in one structured file.把可复用模块组合在同一结构化文件中。
Main document and annex structure
Main document & annex主文档与附件Keep decisions prominent and evidence accessible.让关键决策醒目,同时保留支持证据。
03 · Governance

Treat the toolkit as a living internal product把工具包当作持续演进的内部产品

We designed operating paths for creating, sharing and improving templates, supported by quarterly goals, an update log and a visible feedback canvas.我们为创建、分享与改进模板设计了运行路径,并通过季度目标、更新日志和公开反馈画布持续维护。

01

Create创建

Raise the need, design, review, revise and release.提出需求、设计、评审、修改并发布。

02

Enable推广

Prepare workshops or sharing, then collect participant feedback.准备工作坊或分享会,再收集参与者反馈。

03

Improve改进

Gather usage evidence, review changes and publish enhancements.收集使用证据、评审修改并发布改进。

Workflow for new templates, sharing and improvements
Operating model运行机制Clear criteria, review steps and ownership make contribution manageable.明确标准、评审步骤与责任,让团队贡献可管理。
Toolkit feedback canvas
Feedback反馈画布Questions and ideas return to the core team.问题和想法回流至核心团队。
Quarterly toolkit OKR board
OKRQuarterly goals create focus.季度目标建立重点。
Toolkit update log
Update log更新日志Progress and follow-ups remain traceable.让进展和后续行动可追踪。
04 · Template example

Usability testing becomes one connected evidence workflow把可用性测试串成一条完整证据链

Planning clarifies the decision and participants, the script keeps sessions consistent, and the report turns observations into prioritized iteration opportunities.研究计划明确决策目标与参与者,测试脚本保证执行一致,最终报告把观察转化为有优先级的迭代机会。

01

Plan计划

Define goals, participants, method and scenarios.明确目标、参与者、方法与场景。

02

Run执行

Keep moderation and note-taking aligned.统一主持与记录方式。

03

Synthesize沉淀

Connect findings, issues and recommendations.连接发现、问题与建议。

User research plan template
Research plan研究计划Frame the study.建立研究边界。
Research script template
Session script测试脚本Run consistently.保证一致执行。
Usability report template
Test report测试报告Turn evidence into decisions.把证据转化为决策。
05 · Adoption

Adoption happens through practice, not documentation alone真正的推广来自实践,而不只是文档

Workshops helped designers apply selected methods. Follow-up sharing brought project experience back to the team, turning individual usage into collective learning.工作坊帮助设计师应用具体方法,后续分享再把项目经验带回团队,让个人使用转化为集体学习。

Toolkit workshop example
Workshop工作坊Select a method, facilitate practice and gather feedback.选择方法、组织练习并收集反馈。
Team toolkit sharing session
Experience sharing经验分享Share what worked and what needs to change.分享真实项目中的效果与改进点。
Introduce介绍

Explain purpose, boundaries and timing.说明用途、边界与适用时机。

Practice练习

Adapt the template to a concrete challenge.针对具体问题调整模板。

Feed back回流

Turn experience into the next improvement.把经验转化为下一轮改进。

06 · Outcome

From reusable files to a shared way of working从可复用文件走向共同的工作方式

The result was a lightweight internal platform connecting method selection, reusable materials, contribution, enablement and continuous improvement.最终形成了一套轻量内部平台,连接方法选择、材料复用、团队贡献、推广使用与持续改进。

39

templates across the design process.个模板覆盖设计流程。

4

stages make the library easier to navigate.个阶段让方法更易查找。

a contribution loop keeps the toolkit evolving.持续贡献闭环让工具包不断演进。

Standardization should remove avoidable setup work, not remove the judgment that makes research useful.标准化应该消除不必要的准备成本,而不是消除让研究真正有用的专业判断。

This project strengthened my understanding that internal platforms need both a useful artifact and an operating model: people must know how to find it, adapt it, contribute to it and improve it over time.这个项目让我进一步理解:内部平台既需要有用的产物,也需要运行机制。团队必须知道如何找到、调整、贡献并持续改进它。